Representative Director and CEO at The Carter Group
Marketing insights practitioner and entrepreneur; education and early career spent in Australia; lived and worked in Japan since 1999.
Experienced in Japan in most aspects of cultural marketing adaptation, communications testing, brand development, brand tracking and consumer research.
Lectures for the Japan Market Expansion Competition in the areas of marketing and marketing research. Specialties: market entry research and planning; advertising and communications testing; communications and brand tracking; brand equity evaluation; qualitative research; ad hoc research; direct marketing; market research software and systems
Launched Carter JMRN in 2004:
- Excellent reputation in the market research industry as ‘go to’ agency for international clients in Japan and sophisticated market entries
- 70 full time staff
- Turnover of 1.4 billion JPY
- Work covers all key consumer and business facing methodologies
- International repeat client base includes: Coca Cola, Amazon, J&J, Universal Studios Japan, Disney etc